Reclame // Tzinah Podcast // Interview // November 2014 //

reclameReclame was born in 1984 in a small north-eastern italian town. He start interest in electronic music as a young child , thanks to his older cousins that work in underground clubs.
As an adolescent, he frequents north italian and slovenian nights club. This allows he to Know personally club performances and keep in contact with djs, producers and production workers.
At 16, he buys his first mixer and record player, and starts mixing his first vinyl.
His first musical influence comes from techno-electronic sound of various italian artists but evolution get from the research and the discovery of new styles and sounds, that often come from his participation in festivals and clubs all over Europe.
Always more attracted to minimal sounds, he starts experimenting with various hardware, mixing dark bass-line and atmospheric melodies with percussions, searching for his music style.
In the following years he has the first dj experience and collaborates with various italian clubs and producers throughout the world, dedicating even more time to his work in studio. After various productions with italian and foreign Labels, in 2013 he creates his own Label, name “Sulfate Rec.”.

Reclame on Facebook

Tzinah Records: To start with, please, recommend us something to listen to while we go through this interview. It can be anything.
Rèclame: Sunpeople – Check Your Buddha [Trelik]

Tzinah Records: Could you remember when and where have you felt it for the first time that you were to become a music artist?

Rèclame: I play for many years, and one night while I was in Frankfurt in a musical studio, with friends, I decided it was time to produce, and make my contribution to this musical environment.

Tzinah Records: Why did you choose to create and play this particular type of music? Are there any artists that touched you deeply while developing your own style?
Rèclame: I was inspired by artists like me who are trying to make this kind of minimal. I have followed for many years artists such as Bruno Pronsato, Fumyia Tanaka, Robag Wrume, Renato Figoli, and in general the artists of Perlon.

Tzinah Records: Please, briefly, describe for us, the current state of the underground music scene in the place you come from. Is it any good?
Rèclame: Where I live, the music scene is different from my expectations, definitely not consistent with the European electronic scene.I hope that scene evolves soon.

Tzinah Records: Without giving out too much about your secret weapons, please tell us how does the magic work in your production routine. Software? Analog? What does your DJ set-up imply?
Rèclame: I use the major music production software like Cubase and Ableton. Step by step I try to add to my studio, analog machines, I like much more the kind of analogue sound.

Tzinah Records: What are the aspects of your daily life that are influencing the shape and sound of the music that you currently make?
Rèclame: I dedicate to the purchase of the vinyls, much of my free time, and I am inspired of them to compose my productions.

Tzinah Records: Which underground house DJ or producer would you love to take out for a summer picnic? With which artist (from any music genre) would you spend 24 hours stuck in an elevator?
Rèclame: Surely the producer I appreciate most is Robag Whrume, and I would not mind getting stuck in elevator with him 24 hours. I have much to learn from him, and 24 hours are few.

Tzinah Records: Have you already played in your most-dreamed about venue? Which one is that?
Rèclame: Yes, Ambasada Gavioli, in Slovenia. This is one of my favorite club.

Tzinah Records: What motivates you to be an active part of the underground movement?
Rèclame: I was born with music, and I will die with the music. Music is a large part of my life.

Tzinah Records: What’s your favorite type of breakfast?
Rèclame: I usually do not eat breakfast, I always get up late. When I can drink a beer : D

Tzinah Records: What do you do when the music is not playing?
Rèclame: Unfortunately I have to work.

Tzinah Records: What’s the story behind your Tzinah Family Podcast? How did you record it and are there released or unreleased tracks?
Rèclame: Some tracks are unreleased, some not. I tried to give to this label my musical imprint.

Tzinah Records: Are there any of your plans/upcoming projects that you would like to share with us? Where can we see you play next?
Rèclame: I just opened my own label [Sulfate Records]. With the start of the new year, you can enjoy with my new ideas. There will be many surprises. I will play again in Slovenia, and always will be present at events organized by the stuff of “The Club Pordenone” where I belong.

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